New Study Finds that Gen Y Consumers want Hybrids with Tablets and Smartphone-Like Functions
People who were born in the beginning of the 1980’s are now an important demographic group for any company. And their preferences may change the type of cars we will drive in the future.
According to the annual survey conducted by the Deloitte consulting company, Generation Y consumers, who the company describes as those aged from 19 to 31, want their new cars to be hybrids laden with high-tech features.
According to Deloitte, 59 percent of Generation Y consumers questioned replied that they prefer “an electrified vehicle” to any other type of car or truck, with their definition of “electrified””being mostly a gasoline-electric hybrid.
In comparison, only 37 percent said that they preferred gasoline-only powered models, while 2 percent would rather have an all-electric model.